Hands off my data : users' security concerns and intention to adopt privacy enhancing technologies
Year of publication: |
2020
|
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Authors: | Mangiò, Federico ; Andreini, Daniela ; Pedeliento, Giuseppe |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 4, p. 309-342
|
Subject: | Privacy enhancing technologies (PET) | Security concerns | Hedonic motivations | Social influence | SEM | Datenschutz | Data protection | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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