Hands-on social marketing : a step-by-step guide to designing change for good
Nedra Kline Weinreich
| Year of publication: |
c2011 ; 2nd ed (Online-Ausg.)
|
|---|---|
| Authors: | Weinreich, Nedra Kline |
| Publisher: |
Los Angeles, [Calif.] : SAGE |
| Subject: | Social Marketing | Social marketing | USA | United States | Soziomarketing | Gesundheitsvorsorge |
| Description of contents: |
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign
Table of Contents [swbplus.bsz-bw.de]
|
| Extent: | Online Ressource (xiv, 309 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign |
| ISBN: | 978-1-4522-2487-9 ; 978-1-4522-2487-9 ; 978-1-4129-5369-6 ; 978-1-4129-5369-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207913