Happy of getting or tired of losing? : the effect of the target framework effect of commodity information on consumers' willingness to buy
Juzhu Li, Wei Gao & Junlin Chen
| Year of publication: |
2023
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| Authors: | Li, Juzhu ; Gao, Wei ; Chen, Junlin |
| Published in: |
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022. - Boca Raton : CRC Press, ISBN 978-1-032-24482-2. - 2023, p. 83-86
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| Subject: | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003278788-12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014516167