Haptic sensation and consumer behaviour : the influence of tactile stimulation in physical and online environments
Margot Racat, Sonia Capelli
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Racat, Margot ; Capelli, Sonia |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Touch interface | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 125 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-36921-7 ; 978-3-030-36924-8 ; 978-3-030-36922-4 |
| Other identifiers: | 10.1007/978-3-030-36922-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012163990