Haptic Sensation and Consumer Behaviour : The Influence of Tactile Stimulation in Physical and Online Environments

by Margot Racat, Sonia Capelli.

Chapter 1: Introduction to the world of haptic sensations -- Chapter 2: Touching without touching: The paradox of the digital age -- Chapter 3: When interfaces make it real -- Chapter 4: The future of consumption in a haptic-based world.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Racat, Margot ; Capelli, Sonia
Publisher:	2020: Cham : Springer International Publishing 2020: Cham : Imprint: Palgrave Pivot
Subject:	Touch interface \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Digitalisierung \| Digitization
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource(XIX, 125 p.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-36922-4 ; 978-3-030-36921-7 ; 978-3-030-36923-1 ; 978-3-030-36924-8
Other identifiers:	10.1007/978-3-030-36922-4 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399152