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A new product's development strategy : formulation and implementation
Castellion, George, (2005)
Catalyst Code: The Strategies behind the World's Most Dynamic Companies by David S. Evans and Richard Schmalensee and Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S. Evans, Andrei Hagiu, and Richard Schmalensee
Castellion, George, (2008)
Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby
Castellion, George, (2007)