Hard versus soft laddering : implications for appropriate use
Günther Botschen and Eva Thelen
| Year of publication: |
1998
|
|---|---|
| Authors: | Botschen, Günther |
| Other Persons: | Thelen, Eva M. (contributor) |
| Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 321-339
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Befragung | Interview | Theorie | Theory | Österreich | Austria |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299786