Harms of inconsistency : the impact of user-generated and marketing-generated photos on hotel booking intentions
Year of publication: |
2024
|
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Authors: | Zhang, Shan ; Liu, Weifang ; Zhang, Tingting ; Han, Wei ; Zhu, Yupeng |
Published in: |
Tourism Management Perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2653700-X. - Vol. 51.2024, Art.-No. 101249, p. 1-15
|
Subject: | Cognitive dissonance theory | Elaboration likelihood model | Marketing-generated photos | Negative emotion | Perceived risk | User-generated photos | Emotion | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Kognition | Cognition | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
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