Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Chin-Sheng Yang; Cheng-Hsiung Chen; Pei-Chann Chang
| Year of publication: |
2015
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|---|---|
| Authors: | Yang, Chin-Sheng ; Chen, Cheng-Hsiung ; Chang, Pei-chann |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 403-419
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| Subject: | Sentiment classification | Domain adaption | Cotraining mechanism | Opinion mining | Consumer review | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification | Social Web | Social web | Marktforschung | Market research | Virales Marketing | Viral marketing | Emotion | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373612