Harnessing technological resources for effective growth hacking : a mixed-method framework using systematic literature review, content analysis, and multi-layer decision-Making
Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi, Keru Duan, Demetris Vrontis
| Year of publication: |
2025
|
|---|---|
| Authors: | Amoozad Mahdiraji, Hannan ; Sharifpour Arabi, Hojatallah ; Duan, Keru ; Vrontis, Demetris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115180, p. 1-19
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| Subject: | BBWM | Content analysis | Growth hacking | Set-covering problem | Systematic literature review | Technological resources |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419785