Harnessing the influence of social proof in online shopping : the effect of electronic word of mouth on sales of digital microproducts
Naveen Amblee and Tung Bui
| Year of publication: |
2011
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|---|---|
| Authors: | Amblee, Naveen ; Bui, Tung |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 2, p. 91-113
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| Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Digitale Güter | Digital goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488554