Harnessing the power of the Oh-So-Social Web
Josh Bernoff and Charlene Li
| Year of publication: |
2010
|
|---|---|
| Authors: | Bernoff, Josh ; Li, Charlene |
| Published in: |
The behavioral enterprise. - Santa Barbara, Calif. [u.a.] : Praeger, ISBN 978-0-313-37243-8. - 2010, p. 89-100
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Social Web | Social web | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759310