Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
| Year of publication: |
2009
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|---|---|
| Authors: | Brown, Stephen ; Patterson, Anthony |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 5-6, p. 519-534
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