Harvesting past research : use databases to develop a predictive category model for product development
Neil Helgeson, Jack Fentress and Bruce Lervoog
| Year of publication: |
2007
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|---|---|
| Authors: | Helgeson, Neil ; Fentress, Jack ; Lervoog, Bruce |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 158-167
|
| Subject: | Innovation | IT-gestütztes Marketing | Computer-assisted marketing | Qualitative Methode | Qualitative method | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538764