Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Gina A. Tran; David Strutton
| Year of publication: |
2014
|
|---|---|
| Authors: | Tran, Gina A. ; Strutton, David |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 4, p. 294-305
|
| Subject: | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347719