Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Kate Jeonghee Byun, Jimi Park, Shijin Yoo, Minhee Cho
| Year of publication: |
2023
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|---|---|
| Authors: | Byun, Kate Jeonghee ; Park, Jimi ; Yoo, Shijin ; Cho, Minhee |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-9
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| Subject: | Media usage | Word-of-mouth | Social media advertising | Video advertising | COVID-19 pandemic | Coronavirus | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Mediennutzung | Epidemie | Epidemic | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Description of contents: | Description [doi.org] ; Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364470