Haspa quality - from customer satisfaction to customer retention
Andreas Capell
| Year of publication: |
2003
|
|---|---|
| Authors: | Capell, Andreas |
| Published in: |
Achieving excellence in stakeholder management. - Berlin : Springer, ISBN 3-540-00255-3. - 2003, p. 31-48
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001756715