Have an omnichannel seamless interaction experience! : dimensions and effect on consumer satisfaction
Paula Rodríguez-Torrico, Lauren Trabold Apadula, Sonia San-Martín and Rebeca San José Cabezudo
| Year of publication: |
2020
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|---|---|
| Authors: | Rodríguez-Torrico, Paula ; Apadula, Lauren Trabold ; San-Martín, Sonia ; San José Cabezudo, Rebeca |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 17/18, p. 1731-1761
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| Subject: | consumer | experience | interaction | Omnichannel | satisfaction | seamless | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1801798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424269