Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Martin Eisend
| Year of publication: |
May 2015
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|---|---|
| Authors: | Eisend, Martin |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 3, p. 23-40
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| Subject: | marketing knowledge | knowledge accumulation | effect size | meta-analysis | Marktforschung | Market research | Meta-Analyse | Meta-analysis | Wissen | Knowledge | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Marketingtheorie | Marketing theory | Betriebsgröße | Firm size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485859