Having a strategy for new service development : does it really matter?
Bo Edvardsson; Thomas Meiren; Adrienne Schäfer; Lars Witell
| Year of publication: |
2013
|
|---|---|
| Authors: | Edvardsson, Bo ; Meiren, Thomas ; Schäfer, Adrienne ; Witell, Lars |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 1, p. 25-44
|
| Subject: | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Dienstleistung | Services | Innovation | Arbeitsgruppe | Team | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Deutschland | Germany | Schweiz | Switzerland | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728604