Having a strategy for new service development - does it really matter?
| Year of publication: |
2013
|
|---|---|
| Authors: | Edvardsson, Bo ; Meiren, Thomas ; Schäfer, Adrienne ; Witell, Lars |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 1 (8.3.), p. 25-44
|