Having less or saving more : the role of social responsibility perception in reducing guilt over luxury purchases
Sameeullah Khan, Asif Iqbal Fazili, Park Thaichon and Sara Quach, Mohd Ashraf Parry and Irfan Bashir
| Year of publication: |
2024
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|---|---|
| Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Thaichon, Park ; Quach, Sara ; Parry, Mohd Ashraf ; Bashir, Irfan |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 6, p. 1566-1599
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| Subject: | Deservingness | Entitlement | Guilt | Luxury brands | Responsible luxury | Social responsibility | Luxusgüter | Luxury goods | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility | Sparen | Savings | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2022-0744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075636