He loves the one he has invested in : the effects of mating cues on men's and women's sunk cost bias
Rui Chen, Hao Sun, Zhaoyang Guo, Haipeng (Allan) Chen
| Year of publication: |
2025
|
|---|---|
| Authors: | Chen, Rui ; Sun, Hao ; Guo, Zhaoyang ; Chen, Haipeng |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 6, p. 1098-1119
|
| Subject: | sunk cost bias | mating motive | sex difference | implemental mindset | Sunk Costs | Sunk costs | Geschlecht | Gender | Ehe | Marriage | Frauen | Women | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338649