Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Kelly B Herd, Ravi Mehta
| Year of publication: |
2019
|
|---|---|
| Authors: | Herd, Kelly B. ; Mehta, Ravi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 36-52
|
| Subject: | creativity | innovation | new product ideation | empathic design | mental imagery | cognitive flexibility | Kreativität | Creativity | Kognition | Cognition | Innovation | Produktentwicklung | New product development | Experiment | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033923