Headquarters to subsidiary transfer effects on marketing strategy exploitation
Stephanie C. Schleimer; Leonhard V. Coote; Andreas Riege
| Year of publication: |
2014
|
|---|---|
| Authors: | Schleimer, Stephanie C. ; Coote, Leonhard V. ; Riege, Andreas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 307-315
|
| Subject: | Marketing strategy exploitation | Survey research | Structural equation modeling | Transfer effects | Marketingmanagement | Marketing management | Marktforschung | Market research | Strukturgleichungsmodell | Structural equation model | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245263