Healthcare apps' purchase intention : a consumption values perspective
Year of publication: |
2023
|
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Authors: | Chakraborty, Debarun ; Paul, Justin |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 120.2023, p. 1-14
|
Subject: | Healthcare apps | Brand love | Consumption values | Online risk perceptions | Customer involvement | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Markenimage | Brand image | Kundenintegration | Customer integration | Online-Handel | Online retailing |
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