Healthcare branding : developing emotionally based consumer brand relationships
Elyria Kemp; Ravi Jillapalli and Enrique Becerra
| Year of publication: |
2014
|
|---|---|
| Authors: | Kemp, Elyria ; Jillapalli, Ravi ; Becerra, Enrique |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 126-137
|
| Subject: | Affective commitment | Health care | Branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Gesundheitsversorgung | Gesundheitswesen | Health care system | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371785