Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Elyria Kemp, Steven W. Kopp and My (Myla) Bui
| Year of publication: |
2023
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|---|---|
| Authors: | Kemp, Elyria ; Kopp, Steven W. ; Bui, M̃y |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 3, p. 340-352
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| Subject: | Emotions | Engagement | Health care | Sonic branding | Trust | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Gesundheitswesen | Health care system | Markenimage | Brand image | Gesundheitsversorgung | Vertrauen | Confidence | Werbemusik | Advertising music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-10-2022-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336994