Healthful food decision making in response to traffic light color-coded nutrition labeling
Joerg Koenigstorfer, Andrea Groeppel-Klein, and Friederike Kamm
| Year of publication: |
2014
|
|---|---|
| Authors: | Koenigstorfer, Joerg ; Gröppel-Klein, Andrea ; Kamm, Friederike |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 33.2014, 1, p. 65-77
|
| Subject: | nutrition labeling | traffic light colors | in-store decision making | self-control | food packaging | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Ernährungsverhalten | Eating habit | Ernährung | Nutrition | Entscheidung | Decision | Produktinformation | Product information |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373764