Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Jessica Wyllie, Stacey Baxter, and Alicia Kulczynski
| Year of publication: |
2015
|
|---|---|
| Authors: | Wyllie, Jessica ; Baxter, Stacey ; Kulczynski, Alicia |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 140-150
|
| Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Kinder | Children | Zielgruppe | Target group | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292322