Hedonic evaluation over short and long retention intervals : the mechanism of the peak-end rule
Year of publication: |
2013
|
---|---|
Authors: | Geng, Xiaowei ; Chen, Ziguang ; Lam, Wing ; Zheng, Quanquan |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 26.2013, 3, p. 225-236
|
Subject: | hedonic evaluation | the peak-end rule | long retention interval | short retention interval | mechanism | watershed |
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