Hedonic or utilitarian premiums: does it matter?
| Year of publication: |
2013
|
|---|---|
| Authors: | Palazon, Mariola ; Delgado-Ballester, Elena |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 8 (19.7.), p. 1256-1275
|