HELP - for a life without tobacco: a case study on demarketing across two levels
| Year of publication: |
2009
|
|---|---|
| Authors: | Hassan, Louise M. ; Shiu, Edward ; Walsh, Gianfranco ; Hastings, Gerard |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 4, p. 486-502
|