Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Guei-Hua Huang, Chun-Tuan Chang, Anil Bilgihan, Fevzi Okumus
| Year of publication: |
2020
|
|---|---|
| Authors: | Huang, Guei-Hua ; Chang, Chun-Tuan ; Bilgihan, Anil ; Okumus, Fevzi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 81.2020, p. 1-9
|
| Subject: | Emoji | Emoticon | List-based | Narrative-based | Online review | Review format | Review valence | Smiley | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297565