Helpfulness of online consumer reviews : readers' objectives and review cues
Hyunmi Baek, JoongHo Ahn, and Youngseok Choi
| Year of publication: |
2012
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|---|---|
| Authors: | Baek, Hyunmi ; Ahn, Joongho ; Choi, Youngseok |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 2, p. 99-126
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| Subject: | Consumer decision-making process | dual process theory | eWOM (electronic word of mouth) | online consumer review | review helpfulness | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718633