Herding behavior in supplier innovation crowdfunding : evidence from Kickstarter
Year of publication: |
2021
|
---|---|
Authors: | Tian, Xin ; Song, Yan ; Luo, Chunlin ; Zhou, Xiaoyang ; Lev, Benjamin |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 239.2021, p. 1-14
|
Subject: | Herding | Herding mechanisms | Information cascade | Word-of-mouth | Herdenverhalten | Crowdfunding | Informationsverhalten | Information behaviour | Lieferantenmanagement | Supplier relationship management | Virales Marketing | Viral marketing | Innovation |
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