Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Johan Högberg, Erik Wästlund, Tor Helge Aas, Kirsti Hjemdahl, Daniel Nordgård
| Year of publication: |
2020
|
|---|---|
| Authors: | Högberg, Johan ; Wästlund, Erik ; Aas, Tor Helge ; Hjemdahl, Kirsti ; Nordgård, Daniel |
| Subject: | location-based services | field experiment | nudge | mobile marketing | labelling | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Feldforschung | Field research | Mobile Marketing | Mobile marketing | Deutschland | Germany | Experiment | Navigationssystem | Navigation system | Herdenverhalten | Herding | Mobile Business | Mobile business | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020912449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012230397