Here, there and everywhere : a study of consumer centrism
Melvin Prince, Mark A.P. Davies, Mark Cleveland and Dayananda Palihawadana
| Year of publication: |
2016
|
|---|---|
| Authors: | Prince, Melvin ; Davies, Mark A. P. ; Cleveland, Mark ; Palihawadana, Dayananda |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 5, p. 715-754
|
| Subject: | Cross-cultural studies | Marketing | Market segmentation | Global marketing | Ethnocentrism | Green issues | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Marktsegmentierung | Welt | World | Nationalkultur | National culture | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-06-2014-0205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620308