Here today, gone tomorrow? : mapping and modeling the pop-up retail customer journey
Janice Rudkowski, Chelsea Heney, Hong Yu, Sean Sedlezky, Frances Gunn
| Year of publication: |
2020
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|---|---|
| Authors: | Rudkowski, Janice ; Heney, Chelsea ; Yu, Hong ; Sedlezky, Sean ; Gunn, Frances |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-25
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| Subject: | Customer experience | Customer journey | Pop-up | Retail | Touchpoints | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238304