Heterogeneity in consumer sensory evaluation as a base for identifying driver of product choice
Oded Lowengart
| Year of publication: |
2010
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|---|---|
| Authors: | Lowengart, Oded |
| Published in: |
Journal of business and management : JBM. - Orange, Calif, ISSN 1535-668X, ZDB-ID 25947394. - Vol. 16.2010, 1, p. 37-50
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009957661