Heterogeneity in Sales Districts: Beyond Individual-Level Predictors of Satisfaction and Performance
| Year of publication: |
2001
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|---|---|
| Authors: | Venkatesh, R. ; Challagalla, Goutam ; Kohli, Ajay K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 3, p. 238-254
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