Heterogeneity in the Effects of Online Persuasion
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaptein, Maurits ; Eckles, Dean |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 3, p. 176-189
|