Heterogeneity in the quality-satisfaction-loyalty framework
Year of publication: |
2014
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Authors: | Human, Gert ; Naudé, Peter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 920-928
|
Subject: | Business-to-business relationships | Satisfaction | Mediation | Loyalty | Multi-group analysis | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Arbeitszufriedenheit | Job satisfaction | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Deutschland | Germany | Strukturgleichungsmodell | Structural equation model | Zufriedenheit |
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