Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Eunha Jeong and SooCheong (Shawn) Jang
| Year of publication: |
2017
|
|---|---|
| Authors: | Jeong, EunHa ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 10, p. 2514-2534
|
| Subject: | Brand image congruity | Healthy menu promotion | Nutritional attitude | Perceived information credibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-11-2015-0633 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777063