Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field
Erik Wästlund; Tobias Otterbring; Anders Gustafsson; Poja Shams
| Year of publication: |
2015
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|---|---|
| Authors: | Wästlund, Erik ; Otterbring, Tobias ; Gustafsson, Anders ; Shams, Poja |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 95-101
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| Subject: | Consumer choice | Heuristics | Decision task | Visual attention | Resource depletion | Konsumentenverhalten | Consumer behaviour | Heuristik | Experiment | Ressourcenökonomik | Resource economics | Erschöpfbare Ressourcen | Exhaustible resources | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433161