Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Na Young Lee, Stephanie M. Noble, Dipayan Biswas
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Lee, Na Young ; Noble, Stephanie M. ; Biswas, Dipayan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 317-337
|
| Subject: | Color | Gold | Payment behavior and tipping | Servicescape | Service props | Sensory cues | Atmospherics | Retail ambience | Frontline employee | Retail strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Trinkgeld | Tipping behaviour | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0508-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844815