Hidden in plain sight : building visibility for critical gender perspectives exploring markets, marketing and society
Lauren Gurrieri, Josephine Previte, and Andrea Prothero
| Year of publication: |
2020
|
|---|---|
| Authors: | Gurrieri, Lauren ; Previte, Josephine ; Prothero, Andrea |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 4, p. 437-444
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| Subject: | gender | feminism | macro-marketing | review | critical perspectives | historical perspectives | Geschlecht | Gender | Gender Economics | Gender economics | Frauenbewegung | Women's movement | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720952530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308731