Hidden in plain sight : how to find and execute your company's next big growth strategy
Erich Joachimsthaler
| Year of publication: |
2007
|
|---|---|
| Authors: | Joachimsthaler, Erich |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Produktinnovation | Kundenorientierung | Marketingstrategie |
| Description of contents: | Table of Contents [loc.gov] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 253 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-422-10165-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004878164