Hidden in plain sight : how to find and execute your company's next big growth strategy
Erich Joachimsthaler
| Year of publication: |
c 2007 ; 1. Aufl.
|
|---|---|
| Authors: | Joachimsthaler, Erich ; Joachimsthaler, Erich A. |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Innovation | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Produktinnovation | Kundenorientierung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 253 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4221-0165-7 ; 978-1-4221-0165-0 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003414575