Hidden persuasions in soap operas: Damaged heroines and negative consumer effects
| Year of publication: |
2007
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|---|---|
| Authors: | Stern, Barbara B. ; Russell, Cristel Antonia ; Russell, Dale W. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 1, p. 9-36
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